1. Showcase the clothing clearly

2. Create a simple and easy shopping experience

3. Build trust with customers by having a solid reviews/testimonials page

4. Use styled updates to provide promotion offers

5. Make sure it is optimized for mobile users

Purpose statement:

"Our website is a celebration of the bond between dogs and humans. We create clothing that wraps pups in comfort, joy, and personality because we believe every wag, cuddle, and adventure deserves a touch of love."