Securely import your first-part data and use it with your Analytics data for a more complete view of the costumer journey.
Real Time Reporting
Monitor activity on your site or app as it happens.
Advertising Snapshot
Quickly address everyday advertising needs and unlock deeper insights into your campaign performance from Google Ads, Display and Video 360, and Search Ads 360.
Benefits:
Tracking website traffic
Google Analytics measures visitor flow, page views, and interactions to reveal overall site popularity.
Understanding Audience Demographic
It provides insights into visitor age, gender, location, language, and device preferences to tailor content and marketing strategies.
Analyzing User Behavior
By tracking navigation paths, time spent, and actions taken, it uncovers how users interact with different parts of your site.
Measuring conversion rates
Conversion tracking shows how effectively your website turns visitors into customers or achieves set goals.